pdf.js is an HTML5 technology experiment that explores building a faithful and efficient Portable Document Format (PDF) renderer without native code assistance.

FYI, using the Mod_Rewrite Variables Cheatsheet makes this example, and all advanced .htaccess code easier to understand. This demo lets you set a cookie with 1 of 3 values, then you just request the pdf file with a normal link click and get 1 of 3 different responses. This is accomplished with a nice bit of .htaccess code.